Utilizing the Internet for marketing success
Eric Sandelands
(Chairman, Virtual University Press)
47405
Abstract
Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the “virtual university” model, which can provide cost‐effective management learning programs, and concludes that the Internet has much to offer, particularly for global companies.
Keywords
Citation
Sandelands, E. (1997), "Utilizing the Internet for marketing success", Pricing Strategy and Practice, Vol. 5 No. 1, pp. 7-12. https://doi.org/10.1108/09684909710155501
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited