Utilizing the Internet for marketing success

Abstract

Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the “virtual university” model, which can provide cost‐effective management learning programs, and concludes that the Internet has much to offer, particularly for global companies.

Citation

Sandelands, E. (1997), "Utilizing the Internet for marketing success", Pricing Strategy and Practice, Vol. 5 No. 1, pp. 7-12. https://doi.org/10.1108/09684909710155501