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Exporting Australian higher education: future strategies in a maturing market

Tim Mazzarol (Research Fellow with the Institute for Research into International Competitiveness (IRIC) at the Curtin Business School, Curtin University of Technology, Perth, Western Australia)
Peter Hosie (Training Broker with the Financial Counsellor’s Association of Western Australia)

Quality Assurance in Education

ISSN: 0968-4883

Article publication date: 1 March 1996

4719

Abstract

Examines the current situation facing Australian higher education institutions engaged in the export of their services. Considers current trends in the world market for international education services, as well as current and future developments in the Australian higher education system. Recent research evidence suggests that the international market for education is reaching maturity. Contends that Australia’s international education sector, especially in the area of higher education, requires greater differentiation and more careful marketing in order to deal with this trend. Outlines some suggestions as to appropriate future strategies for the Australian international education sector.

Keywords

Citation

Mazzarol, T. and Hosie, P. (1996), "Exporting Australian higher education: future strategies in a maturing market", Quality Assurance in Education, Vol. 4 No. 1, pp. 37-50. https://doi.org/10.1108/09684889610108039

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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