Re‐assessing 21st century risk: the reaction to risky financial reporting – the rise and rise of cash
Jon Purr
(Jon Purr is Managing Director, AvantGard Solutions EMEA at SunGard Treasury Systems.)
5289
Abstract
The author argues that the lasting impact of accounting scandals in American companies is that increasingly CFOs, treasurers and senior members of companies worldwide will turn to cash as the key to assessing the worth of corporates and assessing the risk of investment decisions.
Keywords
Citation
Purr, J. (2004), "Re‐assessing 21st century risk: the reaction to risky financial reporting – the rise and rise of cash", Balance Sheet, Vol. 12 No. 1, pp. 18-21. https://doi.org/10.1108/09657960410698910
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Authors