Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054500. When citing the article, please cite: Don Peppers, Martha Rogers, (1995), “A new marketing paradigm: Share of customer, not market share”, Planning Review, Vol. 23 Iss 2 pp. 14 - 18.

Citation

(1995), "Erratum", Managing Service Quality: An International Journal, Vol. 5 No. 3, pp. 48-51. https://doi.org/10.1108/09604529510796412