A Framework for Applying Logistical Segmentation
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 December 1994
Abstract
Most firms have traditionally offered one level of logistics service to all customers. This often results in some customer groups receiving more service than necessary, while other groups receive less service than necessary. The emerging concept of logistical segmentation suggests that companies can structure their logistical offerings to meet the needs and requirements of different customer groups. Uses the “nested” approach from industrial marketing to illustrate an application of logistical segmentation. More specifically, examines the importance of selection factors in modal choice for international sourcing according to geographic location, primary mode of transport, and job responsibilities. Uses empirical data from a group of regional purchasing managers to facilitate understanding of the nested approach.
Keywords
Citation
Murphy, P.R. and Daley, J.M. (1994), "A Framework for Applying Logistical Segmentation", International Journal of Physical Distribution & Logistics Management, Vol. 24 No. 10, pp. 13-19. https://doi.org/10.1108/09600039410074764
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited