Consumer values and the importance of store attributes
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1999
Abstract
Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral orientations is their values. Another important factor affecting consumer behavioral orientations is the store image, an image shaped by store attributes. This study examines the linkage between consumer values and the importance of some salient store attributes. Marketing management implications are also discussed.
Keywords
Citation
Erdem, O., Ben Oumlil, A. and Tuncalp, S. (1999), "Consumer values and the importance of store attributes", International Journal of Retail & Distribution Management, Vol. 27 No. 4, pp. 137-144. https://doi.org/10.1108/09590559910268435
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited