EVALUATING A STORE LOCATION
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 April 1990
Abstract
Store Location Assessment Model (SLAM) was developed initially to assist retail management in the assessment of store locations. Used by many of the UK′s leading retailers has shown the benefit of using the model as a general retail performance evaluation tool in addition to its function of assessing store locations. The development of the model while concentrating on its key applications in setting performance targets for existing sites, rationalising property portfolios, enabling management to understand the interactions of their particular retailing environment, and being able to assess new store locations is discussed. SLAM is in use in various fields ranging from consumer electricals, dry cleaning, fast food, clothing and petroleum retailing. In each application the pertinent variables change as do their weightings.
Keywords
Citation
Simkin, L.P. (1990), "EVALUATING A STORE LOCATION", International Journal of Retail & Distribution Management, Vol. 18 No. 4. https://doi.org/10.1108/09590559010140345
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited