Retail Insights ‐ Winter 1995
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 November 1995
Abstract
Much of the literature on strategy focuses on the external environment of the organization; and an external orientation makes sense. Changing markets, for instance, are key drivers of strategic change. But this external focus needs balancing. If the organization is to respond to changing markets then the internal arrangements of the business need to be synchronized with external activities. The problem is that they do not always do this.
Citation
Fojt, M. (1995), "Retail Insights ‐ Winter 1995", International Journal of Retail & Distribution Management, Vol. 23 No. 11, pp. 1-16. https://doi.org/10.1108/09590552199500005
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited