Universities as communities of fate: Institutional rhetoric and student retention policy

Abstract

Purpose

What is the rhetoric that higher education institutions use when they develop and publish policies to improve student retention? Using the organization literature on institutional environments, this study examines the nature and evolution of institutional rhetoric used by three public universities in a single state over a 20‐year period. Consistent with the intent of the larger volume, this study provides an example of how the frameworks and concepts provided by organization theory can be used to complicate thinking about educational organizations.

Design/methodology/approach

Stinchcombe's definition of institutions as “communities of fate” and key concepts from the organizational ecology and institutional literatures provide the framework for this study. Using a qualitative methodology, over 2,800 retention‐oriented statements were used as study data. These were analyzed using codes generated from the institutional theory and student‐retention literatures.

Findings

Study data suggest that, while each institution developed a unique, defining identity over time, an institutional isomorphism emerged around student‐retention in these same institutions. This ideology centered on the creation of a “caring and student‐friendly” campus environment and played an important role in the development of student‐retention policies on each campus.

Originality/value

Research in student retention theory and policy has almost exclusively studied retention practice and student persistence. The research for this paper was deliberately designed to operationalize theoretical concepts in organizational ecology literature and to examine their manifestation in universities over time.

Citation

Waggoner, D. and Goldman, P. (2005), "Universities as communities of fate: Institutional rhetoric and student retention policy", Journal of Educational Administration, Vol. 43 No. 1, pp. 86-101. https://doi.org/10.1108/09578230510577317