High Performance Customer Management
Stephen Ives
(Managing Director of Ives & Company Ltd, Huntingdon,
Cambridgeshire, UK.)
627
Abstract
Research shows that customer management is seen as a problem contributing to increased complexity, yet its benefits are understood. Discusses specific measures to reinvigorate innovative processes and streamline management.
Keywords
Citation
Ives, S. (1994), "High Performance Customer Management", Logistics Information Management, Vol. 7 No. 2, pp. 45-51. https://doi.org/10.1108/09576059410057200
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited