Mitigation of supply chain relational risk caused by cultural differences between China and the West
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 16 August 2010
Abstract
Purpose
This paper aims to add a cultural‐relational dimension to the supply chain risk management (SCRM) literature.
Design/methodology/approach
Inter‐firm learning and cultural adaptation literatures are reviewed, missing themes identified and a conceptual model proposed.
Findings
The authors define the problem of supply chain relational risk (SCRR) and explain the cultural differences between China and the West, which form a subset of SCRR. They then propose cultural adaptation as the solution to this problem. Two missing themes are identified concerning the process of cultural adaptation between China and the West and the causal relationship between cultural adaptation and partnership performance.
Research limitations/implications
This is a conceptual paper based on secondary data.
Practical implications
Cultural differences between China and the West impact the relational risks facing Western buyers and their Chinese suppliers. To create a mutually beneficial partnership, it is necessary for both parties to understand the cultural differences and the process of cultural adaptation. Ultimately, the paper will help firms mitigate the relational risks associated with cultural differences.
Originality/value
The paper extends prior work in the area of SCRM by adding a relational‐cultural dimension. With a view to mitigation of SCRRs, the authors develop a conceptual process model, which describes a relationship‐building process incorporating cultural adaptation for the creation of a mutually beneficial partnership, which features a hybrid cultural interface.
Keywords
Citation
Jia, F. and Rutherford, C. (2010), "Mitigation of supply chain relational risk caused by cultural differences between China and the West", The International Journal of Logistics Management, Vol. 21 No. 2, pp. 251-270. https://doi.org/10.1108/09574091011071942
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited