The Product Development and Commercialization Process
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 1 January 2004
Abstract
Product development and commercialization is the supply chain management process that provides structure for developing and bringing to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp‐up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product In this paper, the product development and commercialization process is described in detail to show how it can be implemented. To do this, the process is described in terms of its sub‐processes and associated activities, and the interfaces with business functions, other supply chain processes and other firms. Examples of successful implementation are provided.
Keywords
Citation
Rogers, D.S., Lambert, D.M. and Knemeyer, A.M. (2004), "The Product Development and Commercialization Process", The International Journal of Logistics Management, Vol. 15 No. 1, pp. 43-56. https://doi.org/10.1108/09574090410700220
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Douglas M. Lambert