The Demand Management Process
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 1 July 2002
Abstract
Demand management is the supply chain management process that balances the customers' requirements with the capabilities of the supply chain. With the right process in place, management can match supply with demand proactively and execute the plan with minimal disruptions. The process is not limited to forecasting. It includes synchronizing supply and demand, increasing flexibility, and reducing variability. In this paper, we describe the demand management process in detail to show how it can be implemented within a company and managed across firms in the supply chain. We examine the activities of each sub‐process; evaluate the interfaces with corporate functions, processes and firms; and provide examples of successful implementation.
Keywords
Citation
Croxton, K.L., Lambert, D.M., García‐Dastugue, S.J. and Rogers, D.S. (2002), "The Demand Management Process", The International Journal of Logistics Management, Vol. 13 No. 2, pp. 51-66. https://doi.org/10.1108/09574090210806423
Publisher
:MCB UP Ltd
Copyright © 2002, Company