Does soft TQM predict employees’ attitudes?

Abstract

Purpose

This study seeks to investigate the effects of soft total quality management (TQM) on employees’ attitudes within a large Malaysian semiconductor organization. Despite extensive research on “soft” TQM practices, there has not been much research this area. Therefore, the proposed model was developed with the intention of examining this relationship.

Design/methodology/approach

Original research using self‐completed questionnaires, distributed to all staff within this organization, is thoroughly reported. The study sample consisted of 230 employees, resulting in a response rate of 76.6 percent. Data were analyzed by the latest version of SPSS, employing correlation and multiple regression analysis.

Findings

The results revealed that employees' perceptions of soft TQM significantly relate to employees’ attitudes with those perceiving a greater degree of awareness of soft TQM exhibiting more positive reactions towards job involvement, career satisfaction and organizational commitment. It is also found that, where teamwork was a dominant soft TQM practice, strong associations with employees’ attitudes existed. This analysis gives new insight into “soft” TQM concepts and, furthermore, the results of the multiple regression analysis confirmed that all variables were significantly related to perceptions of soft TQM practices and thus implementing TQM does pay off. The results also support the proposed model based on the empirically validated soft TQM instruments, which are reliable and valid.

Originality/value

The significance of this study would enable top management to strategize their goal alignments, which would eventually help promote mutual understanding between the management and employees and thus yielding significant results on employees’ attitudes. The conclusions, limitations and implications of the study are also extensively discussed.

Citation

Keng Boon, O., Arumugam, V. and Seng Hwa, T. (2005), "Does soft TQM predict employees’ attitudes?", The TQM Magazine, Vol. 17 No. 3, pp. 279-289. https://doi.org/10.1108/09544780510594243