Beyond goal setting: key interpersonal success factors for marketing executives today

Abstract

There are many interactive forces at work in our global economy that make it increasingly challenging for executives today to plan and prepare accurately for many dynamic business careers. Changes in demographics, economic cycles, technology, and social or political structures accentuate the challenge. To survive in a highly competitive job market, executives do well to set and achieve progressive goals in a variety of career, financial and life areas. Yet goal setting alone is not enough. Examines key interpersonal factors that contribute significantly to an executive′s career success. Provides examples of managers who have done well in their careers and who offer valuable advice to prospective career seekers. Offers concepts, suggestions, and examples to help executives to enhance their self‐marketing skills, and thus their competitive edge.

Citation

Zajas, J.J. and Brewster, E.W. (1995), "Beyond goal setting: key interpersonal success factors for marketing executives today", Executive Development, Vol. 8 No. 3, pp. 14-17. https://doi.org/10.1108/09533239510086574