Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising
Abstract
Suggests that an important source of attorney and accounting services information is the Yellow Pages phone book. Examines the information consumers want from Yellow Pages advertisements to help them select these services. Specifically, consumers want factual information regarding the type of law/accounting practiced, type of service offered, and contact information. Compares results of a consumer survey with the literature on the information that attorneys and accountants traditionally provide in other types of media. Provides suggestions on improving the Yellow Pages advertising of these service professionals.
Keywords
Citation
Butler, D.D. and Abernethy, A.M. (1994), "Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising", Journal of Services Marketing, Vol. 8 No. 2, pp. 46-56. https://doi.org/10.1108/08876049410058433
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited