The effect of reassured anonymity and sponsor on mail survey response rate and speed with a business population
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1996
Abstract
Although considerable research has addressed the impact of various factors on mail survey response rate, relatively little has focussed on survey sponsorship and none has investigated the manner in which respondent anonymity is assured. In addition, little of what research has been done has included the criterion of response speed or has related to a business population. The results of this study, undertaken with a business audience, suggests that survey sponsorship does influence return of a questionnaire and that gains in response might be obtained by doubly assuring potential respondents of their anonymity.
Keywords
Citation
Faria, A.J. and Dickinson, J.R. (1996), "The effect of reassured anonymity and sponsor on mail survey response rate and speed with a business population", Journal of Business & Industrial Marketing, Vol. 11 No. 1, pp. 66-76. https://doi.org/10.1108/08858629610112300
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited