The telecommuting innovation opportunity

Abstract

Discusses and attempts to anticipate the changes in consumer attitudes and behaviors which may result from the growing importance of digital information technology. Based on a survey conducted among early adopters of the technology, the “telecommuters”, finds a high incidence of pet ownership among telecommuters, rejection of some forms of computer shopping, and long working hours interlaced with long breaks, etc. Suggests the need to further investigate ways to capitalize on these future trends for the businesses of: banking, finances, travel, video rental, pet supply, grocery and retail trade.

Citation

Chevron, J. and Primeau, M. (1996), "The telecommuting innovation opportunity", Journal of Consumer Marketing, Vol. 13 No. 4, pp. 40-48. https://doi.org/10.1108/07363769610124537