An introduction to IP: What it is, how you measure it and why you need to

Abstract

Purpose

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Over the past decade, intellectual property (IP) has become a key concern of CEOs, CFOs and their advisors. In the US particularly, large corporations are now recognising the strategic value of trying to catalogue and report intangible assets, in many cases adding millions to their bottom line. IBM is believed to have generated an additional $5bn (£3bn) through realising the value of its IP. In a 2005 deal, General Electric purchased a portfolio from Motorola, consisting entirely of IP assets. Clearly, there are fiscal, commercial and strategic advantages to be won by developing an in‐depth understanding of IP, but the majority of firms are still at a very early stage in coming to terms with it. So what exactly is IP? How do you measure it? And what are the potential benefits of valuing it within your company?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "An introduction to IP: What it is, how you measure it and why you need to", Managerial Law, Vol. 48 No. 6, pp. 529-532. https://doi.org/10.1108/03090550610715918