Shininess vs usefulness
Abstract
Purpose
To provide the author's opinions about key issues in strategy and the future to the readership.
Design/methodology/approach
Opinion column.FindingsThe degree of generic vs specialized strategy is a key determinant of strategic success or failure.
Research limitations/implications
Based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.
Practical implications
Illustrates a previously perhaps neglected dichotomy in business styles.
Originality/value
Expresses opinions that the author believes have not been expressed in quite this way before.
Keywords
Citation
Marren, P. (2006), "Shininess vs usefulness", Journal of Business Strategy, Vol. 27 No. 6, pp. 8-10. https://doi.org/10.1108/02756660610710292
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited