Either/or
Abstract
Purpose
To provide the author's opinions about key issues in strategy and the future to the readership.
Design/methodology/approach
Opinion column.
Findings
Discussion of the difficulty of reconciling different personality types in the strategy process.
Research limitations/implications
Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.
Practical implications
Warns strategists about the difficulties of getting disparate personality types to work together.
Originality/value
Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.
Keywords
Citation
Marren, P. (2005), "Either/or", Journal of Business Strategy, Vol. 26 No. 4, pp. 4-6. https://doi.org/10.1108/02756660510608495
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited