New rules for strategic engagement
Abstract
Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new tablets, which are then foisted on an unsuspecting organization. Nowadays, strategy is viewed more as a dynamic, continuous organizational process that requires a fresh set of rules for creating an ongoing strategic dialogue. The authors have identified five rules that can position an organization for strategic liftoff.
Keywords
Citation
Guttman, H.M. and Hawkes, R.S. (2004), "New rules for strategic engagement", Journal of Business Strategy, Vol. 25 No. 1, pp. 34-38. https://doi.org/10.1108/02756660410515994
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited