The elephant walk
Patrick Marren
(Consultant on future strategy)
1146
Abstract
Espouses the phrase “business strategy” and goes on to explain what the understanding of business strategy is not in a long bulleted list (20). Gives examples of what good business strategy is, citing Rosabeth Moss Kanter and Louis Gerstner (the saviour of IBM). Does not, though, agree fully with Gerstner’s ideas in entirety, but stresses the end was the main aim and not the road there.
Keywords
Citation
Marren, P. (2003), "The elephant walk", Journal of Business Strategy, Vol. 24 No. 1, pp. 6-7. https://doi.org/10.1108/02756660310734875
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited