It’s time to redraft your mission statement
Abstract
Analyses mission statements and defines them as “enduring statements of purpose” that distinguish one organization from other similar enterprises. Suggest that a well‐crafted mission statement can provide advantages or benefits to a company. States mission statements need to be longer than a phrase or sentence, but not a two‐page document, and not overly specific with regard to values, percentages, numbers, goals, or strategies. Concludes that better mission statements will give rewarding payoffs, meaning enhanced personal and business performance.
Keywords
Citation
David, F.R. and David, F.R. (2003), "It’s time to redraft your mission statement", Journal of Business Strategy, Vol. 24 No. 1, pp. 11-14. https://doi.org/10.1108/02756660310508218
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited