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Adapting a strategic management model to hospital operating strategies: A model development and justification

Kerry Swinehart (East Tennessee State University, Tennessee, USA.)
Thomas W. Zimmerer (East Tennessee State University, Tennessee, USA.)
Sharon Oswald (Auburn University, Alabama, USA)

Journal of Management in Medicine

ISSN: 0268-9235

Article publication date: 1 April 1995

2846

Abstract

Industrial organizations have employed the process of strategic management in their attempts to cope effectively with global competitive pressures, while attempting to build and maintain competitive advantage. With health‐care organizations presently trying to cope with an increasingly turbulent environment created by the uncertainty as to pending legislation and anticipated reform, the need for such organizational strategic planning is apparent. Presents and discusses a methodology for adapting a business‐oriented model of strategic planning to health care.

Keywords

Citation

Swinehart, K., Zimmerer, T.W. and Oswald, S. (1995), "Adapting a strategic management model to hospital operating strategies: A model development and justification", Journal of Management in Medicine, Vol. 9 No. 2, pp. 34-47. https://doi.org/10.1108/02689239510086533

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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