Case Note: The Evolution of Distribution Systems: A Framework for Analysing Market Changes in Eastern Europe: The Case of Hungary

Abstract

Examines food distribution in Hungary as a case study for changes occurring in Eastern European food markets. The analysis is based on models of evolution of food distribution structures. Data for the study was assembled from a wide range of Western and Eastern publications. This information is supplemented by means of extensive interviews with both state and private experts in Hungary. The outcome is a comprehensive statement of the structure of food distribution at retail, wholesale, processing, and farm levels. The estimates presented here are believed to be considerably more accurate than in earlier reports. This is employed to locate both food manufacturing and food distribution within the evolutionary model; and to forecast its likely evolution. Concludes that Hungary will develop in the direction of Western food distribution patterns, and that while it is estimated to be currently approximately 25 years behind the West, will rapidly catch up. The country still needs to restructure agricultural production but will also have to change its product mix to include foods that appeal to the Western world, increase the quality and range of foods currently offered, and develop high‐value niche markets.

Citation

Dentiste Mueller, R., Wenthe, J. and Baron, P. (1993), "Case Note: The Evolution of Distribution Systems: A Framework for Analysing Market Changes in Eastern Europe: The Case of Hungary", International Marketing Review, Vol. 10 No. 4. https://doi.org/10.1108/02651339310047574