Ethics and international marketing: Research background and challenges
Abstract
Purpose
This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current trends as a background for this special issue edition of International Marketing Review focusing on international marketing ethics.
Design/methodology/approach
The paper examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents discussion surrounding the role and value of an ethical approach towards marketing in a global marketplace.
Findings
Essentially the paper argues that marketers should creatively embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics.
Originality/value
Gives an overview of the special issue.
Keywords
Citation
Carrigan, M., Marinova, S. and Szmigin, I. (2005), "Ethics and international marketing: Research background and challenges", International Marketing Review, Vol. 22 No. 5, pp. 481-493. https://doi.org/10.1108/02651330510624345
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited