Export information providers: are they meeting the needs of SMEs?
Abstract
This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous (white)‐owned small and medium‐sized enterprises (SMEs) in the UK. Findings are primarily based on a large‐scale sample of UK firms and multivariate analysis is employed to establish that statistical differences exist between the groups of firms. Also reported are selected findings from a series of in‐depth interviews.
Keywords
Citation
Chaudhry, S. and Crick, D. (1998), "Export information providers: are they meeting the needs of SMEs?", Marketing Intelligence & Planning, Vol. 16 No. 3, pp. 141-149. https://doi.org/10.1108/02634509810217291
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited