Strategic Planning in Practice: A Creative Approach
Abstract
Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. The Porter forces of competition model and the TOWS model proved useful tools in practice. The practicalities of trying to implement a strategic plan for the company produced some useful contributions to strategic management theory.
Keywords
Citation
Ruocco, P. and Proctor, T. (1994), "Strategic Planning in Practice: A Creative Approach", Marketing Intelligence & Planning, Vol. 12 No. 9, pp. 24-29. https://doi.org/10.1108/02634509410069056
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited