Marketing and sustainability
Abstract
Purpose
The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.
Design/methodology/approach
An opinion piece, that presents the views of four authors on the current state of the debate in this field.
Findings
There is little consensus on these matters. There are those who believe that marketing and sustainability simply cannot be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption.
Originality/value
The paper opens up the debate on a subject that is clearly going to be high on the agenda for years to come.
Keywords
Citation
Jones, P., Clarke‐Hill, C., Comfort, D. and Hillier, D. (2008), "Marketing and sustainability", Marketing Intelligence & Planning, Vol. 26 No. 2, pp. 123-130. https://doi.org/10.1108/02634500810860584
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited