Mind mapping in executive education: applications and outcomes
Abstract
Developed by Tony Buzan in 1970, mind mapping is a revolutionary system for capturing ideas and insights horizontally on a sheet of paper. This paper illustrates the technique of mind mapping, and highlights its specific applications in a variety of contexts based on our work in executive education and in management development consulting. Positive outcomes of the approach are described as well as reactions of executive students to mind mapping. We conclude with a rationale of why we believe mind mapping works with executives.
Keywords
Citation
Mento, A.J., Martinelli, P. and Jones, R.M. (1999), "Mind mapping in executive education: applications and outcomes", Journal of Management Development, Vol. 18 No. 4, pp. 390-416. https://doi.org/10.1108/02621719910265577
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited