Good deeds tops for bottom line: How social responsibility can benefit companies

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Does anyone do something just because it's the right thing to do? Many commercial organizations have been doing an awful lot of good deeds recently. So what's in it for them? And does there have to be anything in it for them? There's evidence that “doing the right thing” has a positive effect on the bottom line – and vice‐versa.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2012), "Good deeds tops for bottom line: How social responsibility can benefit companies", Strategic Direction, Vol. 28 No. 11, pp. 20-22. https://doi.org/10.1108/02580541211278581