Seven “principles” of innovation: A lack of focus

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

According to Dr Robert G. Cooper ongoing studies appear to show that NPD productivity is actually in decline. One of the most effective ways for all companies to turn this around would be to focus on picking a “better” mix of projects; one that maximizes the benefits of the spend. And this can be achieved through portfolio management. However, there are also six other key areas within NPD where many businesses could improve by learning from what high performing businesses do.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Seven “principles” of innovation: A lack of focus", Strategic Direction, Vol. 23 No. 1, pp. 38-40. https://doi.org/10.1108/02580540710716608