McDonald's resist the unions' bite: Employees find Big Mac's attitude hard to swallow

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Log onto the McDonald's web site and you'll immediately see pictures of happy, smiling staff and a comment that the corporation is proud of its long‐standing commitment to its workforce. “Oh, really?” might be some people's incredulous response.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2006), "McDonald's resist the unions' bite: Employees find Big Mac's attitude hard to swallow", Strategic Direction, Vol. 22 No. 5, pp. 16-19. https://doi.org/10.1108/02580540610662230