The acclaim of failure: Why BMW reward employee mistakes

Abstract

Purpose

This article looks at why BMW rewards employee mistakes.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The strategy really aims to bring about big cultural change, challenging accepted practice in the name of improving business within today's highly competitive marketplace.

Originality/value

This paper gives executives and researchers a brief example of rewarding employee mistakes.

Citation

(2006), "The acclaim of failure: Why BMW reward employee mistakes", Strategic Direction, Vol. 22 No. 2, pp. 28-29. https://doi.org/10.1108/02580540610644104