How Zara fashions its supply chain: Home is where the heart is
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Louis Grestner Junior once said that everything starts with the customer. And while few would argue with the former IBM CEO, ensuring that the right products end up with the customer is arguably even more important. However, this will only occur if the supply chain is efficient enough to make the journey from factory to shelf as smooth as possible. You would be forgiven for assuming that such a task should pose few problems. However, customers are notoriously strange creatures and habits can be short lived. Throw in the fact that trends inevitably come and go – some much quicker than others – and it becomes obvious that the success of any retail organization will depend heavily on its ability to meet demands and respond quickly to fluctuations and change.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2005), "How Zara fashions its supply chain: Home is where the heart is", Strategic Direction, Vol. 21 No. 10, pp. 28-31. https://doi.org/10.1108/02580540510626709
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited