Widening appreciation of PLM: Investing in delivering innovation

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer.

Findings

Bringing products right‐to‐market requires that a company not only develops innovative products, but also that it improves and becomes innovative in its product‐related business processes. While internal process and management changes are vital for this, there is also a growing acceptance that technology has a major role to play. In particular, adopting a product lifecycle management (PLM) solution to support integrated product development, design collaboration, intellectual supply chain management, and global resource utilization, is increasingly seen as a competitive necessity for “all” companies that want to succeed in their markets.

Originality/value

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Citation

(2005), "Widening appreciation of PLM: Investing in delivering innovation", Strategic Direction, Vol. 21 No. 9, pp. 35-37. https://doi.org/10.1108/02580540510616719