Why product managers don’t cry over spilt milk: Rapid results can prevent long‐term failure

Abstract

On the face of it, there may not seem much in common with a World Bank project to increase the productivity of Nicaraguan farmers, and British financial institutions’ need to bring profitable new products and services on stream quickly. Or with a US office‐product company’s determination to significantly increase revenues, or a Danish underwater acoustics company’s aim to reduce product development times from three years to three months.

Citation

(2004), "Why product managers don’t cry over spilt milk: Rapid results can prevent long‐term failure", Strategic Direction, Vol. 20 No. 4, pp. 22-24. https://doi.org/10.1108/02580540410527494