Audi’s pursuit of excellence : Powering past the competition

Abstract

Finding foolproof ways in which to retain customers has been the holy grail of good business since the very dawn of commerce. On the surface the premise seems simple enough; create a product or service that people want and through skilled delivery ensure that your customers keep coming back for more. However, never has such a seemingly straightforward ambition proved so elusive. Organizations in all industries are letting customers down. And as geographical boundaries dwindle and competition increases, disillusioned customers are unlikely to look back.

Citation

(2003), "Audi’s pursuit of excellence : Powering past the competition", Strategic Direction, Vol. 19 No. 10, pp. 4-6. https://doi.org/10.1108/02580540310499451