Information marketing: seven questions
Abstract
Seeks to encourage information professionals to take a critical perspective on the nature and practice of marketing as it relates to information‐based products and services. The following questions are explored: What is marketing? What is information marketing? Are you marketing or selling? When does marketing end and service delivery begin? Is it possible to brand an information service? Is it possible to “make friends and influence people” through a screen? Does marketing have any impact? From an academic perspective the exploration of these questions supports the development of an understanding of the nature of information marketing. For practitioners, the discussion surfaces some of the questions that marketers need to be prepared to answer.
Keywords
Citation
Rowley, J. (2003), "Information marketing: seven questions", Library Management, Vol. 24 No. 1/2, pp. 13-19. https://doi.org/10.1108/01435120310454476
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited