Franchising in Brazil ‐ experiences and perspectives

Abstract

Offers an overview of the well‐established and growing franchising sector in Brazil, which encompasses almost 1,000 brands in 23 different sectors; lists the sectors involved and a number of the major foreign chains operating in the country, together with statistics on numbers of employees, turnover, initial investment by franchisees and payback time. Details the activities of the Brazilian Franchise Association (ABF) which exists to promote franchising in the country and has recently launched a training course for potential franchisees; considers the future prospects for franchising in Brazil.

Citation

Mello, A. and Setton, F. (1999), "Franchising in Brazil ‐ experiences and perspectives", Management Research News, Vol. 22 No. 4, pp. 14-21. https://doi.org/10.1108/01409179910781634