Managing and Assessing Student Enterprise Projects
Abstract
Discusses the problems associated with the successful organization of business start‐up projects at undergraduate level, including teamwork, the involvement of mentors and assessment methods. Student business projects also involve the development of a highly demanding set of skills. The weaknesses of student projects are identified principally with respect to financial projections and marketing strategy. Concludes that these projects are a valuable means of reinforcing theoretical business studies principles and foster more realistic and mature expectations of enterprise.
Keywords
Citation
Macfarlane, B. and Tomlinson, K. (1993), "Managing and Assessing Student Enterprise Projects", Education + Training, Vol. 35 No. 3. https://doi.org/10.1108/00400919310033494
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited