Business Plans for Teaching Entrepreneurial Behaviour
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Abstract
The business plan is shown to be a useful approach to teaching the application of theoretical concepts to a student population who must confront the realities of the business world upon graduation. This concept takes the latent entrepreneur through the rigours of a real‐life exercise, under the guidance of facilitators having a deft knowledge of theory and practice. Examples show results which can be expected from such an approach.
Keywords
Citation
Kelmar, J.H. (1992), "Business Plans for Teaching Entrepreneurial Behaviour", Education + Training, Vol. 34 No. 1. https://doi.org/10.1108/00400919210007511
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited