Building organizational citizenship
Abstract
Since every organization’s success is built on the participation and good work of its staff, this article advises leaders to view their organization as a country, and frames their primary management challenge as creating “organizational citizenship”, defined as a voluntary consistent commitment to the goals, methods, and ultimate success of the organization. Most leadership strategies are designed to create specific business results; their effectiveness will depend on the creation of a culture of patriotism throughout the organization.
Keywords
Citation
Brightman, B.K. and Moran, J.W. (1999), "Building organizational citizenship", Management Decision, Vol. 37 No. 9, pp. 678-685. https://doi.org/10.1108/00251749910298968
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited