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The new Euro‐executive

Brian J. Hurn (Brian J. Hurn, formerly Director of Programmes at The Centre for International Briefing, teaches cross‐cultural issues at the Diplomatic Academy of London, University of Westminster, London, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 February 1999

702

Abstract

The hallmark of the new breed of European manager is cross‐cultural and linguistic fluency to achieve competitive edge in the European marketplace. There is a need to acquire and develop certain key competencies in order to live harmoniously and work effectively in this international environment. These requirements are reflected in the recruitment and selection of European managers. The changing face of European management presents new training challenges and opportunities, with the emphasis on developing cross‐cultural awareness, the ability to work in multicultural teams and to communicate across cultures.

Keywords

Citation

Hurn, B.J. (1999), "The new Euro‐executive", Industrial and Commercial Training, Vol. 31 No. 1, pp. 19-23. https://doi.org/10.1108/00197859910253128

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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