Purchasing motives and profile of the Greek organic consumer: a countrywide survey
Abstract
The present study attempts to offer more insights into the Greek organic market. It examines the organic products as “eco‐products”, suitable for “green” consumers, who are ecologically/environmentally ecology‐aware and who are concerned with health and quality‐of‐life issues. Analysing a countrywide sample, the survey concludes that three consumer types exist in terms of attitude towards, purchase intention and awareness of organic products: the “unaware”, the “aware non‐buyers”, and the “(aware) buyers” (or simply buyers) of organic food products. After developing a detailed profile of the first two, the “aware buyers” type is segmented in terms of five groups of personality and behavioural factors, defined in the international literature as the driving forces of organic purchasing.
Keywords
Citation
Fotopoulos, C. and Krystallis, A. (2002), "Purchasing motives and profile of the Greek organic consumer: a countrywide survey", British Food Journal, Vol. 104 No. 9, pp. 730-765. https://doi.org/10.1108/00070700210443110
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited