Normative control in MNC

Abstract

Purpose – The purpose of the chapter is to introduce an actor-centered conflict perspective into research on multinational company (MNC) coordination. We first develop a theoretical framework of conflictual processes in MNC coordination and then use an empirical study of a German MNC in Japan to illustrate how cultural coordination in MNC subsidiaries triggers conflict processes.

Methodology/approach – The chapter integrates conflict theory and models of MNC coordination. The empirical study is based on qualitative data.

Findings – Coordination programs in MNC such as cultural integration through shared values lead to substantial conflictual processes. Local actors apply micro-political tactics to resist, delay or adjust coordination instruments developed by MNC headquarters.

Originality/value of chapter – The chapter applies conflict theory to MNC coordination issues, a field of research which so far is dominated by contingency approaches.

Citation

Blazejewski, S. (2008), "Normative control in MNC", Feldman, M.P. and Santangelo, G.D. (Ed.) New Perspectives in International Business Research (Progress in International Business Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 83-111. https://doi.org/10.1016/S1745-8862(08)03005-7