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Marketing strategies and relationships

Advances in Health Care Management

ISBN: 978-0-76230-684-8, eISBN: 978-1-84950-062-3

Publication date: 20 December 2000

Citation

O'Connor, S.J. and Kanti Prasad, V. (2000), "Marketing strategies and relationships", Advances in Health Care Management (Advances in Health Care Management, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 67-107. https://doi.org/10.1016/S1474-8231(00)01006-5

Publisher

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Emerald Group Publishing Limited

Copyright © 2000, Emerald Group Publishing Limited