Preface
International Marketing Research
ISBN: 978-0-76231-369-3, eISBN: 978-1-84950-458-4
Publication date: 27 November 2006
Abstract
This special volume of Advances in International Marketing originated from many interesting papers that were presented at the 2005 Annual Meeting of our CIMaR (Consortium for Internatinal Marketing Research) network. The hosts of this meeting, Professors Alex Rialp and Joseph Rialp served as guest co-editors. We are delighted to feature the latest research findings and insights contributed by many authoritative colleagues from around the world.
Citation
Tamer Cavusgil, S. (2006), "Preface", International Marketing Research (Advances in International Marketing, Vol. 17), Emerald Group Publishing Limited, Leeds, p. xv. https://doi.org/10.1016/S1474-7979(06)17018-0
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited